Objective:
Create identity and marketing collateral for the inaugural Pro-Am Bicycle Race all-day cycling event to include amateur, pro, and kids races. Generate buzz in the cycling community to encourage registrations.

Role:
Managed client relations and presented concepts to stakeholders. Mentored design team during concept development and production.

Outcome:
More than 300 licensed pro & USA Cycling amateurs competed in the borough’s first four-corner criterium. The event was sanctioned by USA Cycling and became part of the PA Cycling Association’s points championship series.

Notable:
Received Graphic Design USA Gold award for branding.