Aramark - Grab ‘n Go
Concepts
Art Direction, Graphic Design
Deliverables:
PACKAGE / LABEL DESIGN
Objective:
Highlight package contents, aiding consumers in fast decision making at the Grab ‘n Go hot spot display cases. Foregoing the use of a logo to represent this product line and utilizing packaging with windows or clear materials puts the contents at the forefront.
Concept 1 Design Notes:
Whimsical title font paired with a monochromatic color palette adds character in absence of logo usage.
Concept 2 Design Notes:
Bold sans serif paired with black and white amplify contrast and readability.
Aramark - Harvest Table Concepts
Art Direction, Design
Deliverables:
PACKAGE / LABEL DESIGN
Objective:
Create packaging aligned with Aramark’s recently created Harvest Table product line.
