Objective:
Add branded graphics to the office and radio stations in newly built HQ site in Philadelphia.

Inside info:
A tour through the space during construction revealed minimal wall space, unfinished columns, and no hard surface vertical spaces in the radio stations. The client wanted the stations to exude the many brands (KYW, B101, 94WIP, etc) under the Radio.com family and for the open office areas to showcase Philly in some way.

Outcome:
A combination of vinyl wraps, silicone edge graphics, and custom shaped plexiglass were all used to turn blanks walls and columns into areas of brand interest.

Without hard surfaces in the radio stations, fabric graphics were hung from the ceiling. Used with minimal hardware this helps to reduce vibration and audio interferences with the DJs’ microphones. Some of these contained Easter eggs of Philly icons hidden within the illustrations. Without mentioning these hidden gems, it allowed the employees to discover these on their own.