Objective:
Rebrand an established company that appeals to a wider demographic. Must use existing logo and primary colors.

Inside info:
After a few years of marketing on their own, the client realized their efforts were appealing primarily to the 50+ male demographic. However, the mission from the beginning was to show that golf was for all ages, genders, and abilities. In order to compete with their contemporaries it was important to revamp the brand by providing a fresh color palette, invigorating design elements, and action-driven photography that showcased the state-of-the-art golf simulation technology within the space.

Outcome:
Using updated fonts, adding a fresh secondary color palette, and developing a new stylized photography bank blend together dynamically to better reflect the fun and excitement the client wanted potential customers to feel. The new identity functions seamlessly on print and digital applications. The website was reconfigured to make the user journey easier to follow.