Objective:
Explore new creative inspiring others to choose local pet adoption.

Inside info:
Every few months the shelter dedicates one week towards either cats, dogs, or rabbits. This week allows the shelter to focus efforts on reducing overflow. To aid in driving foot traffic to these events, the flyers would be posted on telephone poles around the neighborhood. Large swatches of color, whimsical illustrations, and witty copy not-exactly-hinting at pet adoption, all to capture the attention quickly.